The Art of Selling To The Affluent by Matt Oechsli Download PDF

The Art of Selling To The Affluent by Matt Oechsli

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This insightful book shows salespeople how to meet the needs of affluent clients—from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients.


About the author (2005)
MATT OECHSLI is the founder and President of The Oechsli Institute, an internationally recognized consulting and research firm with such clients as American Express, Merrill Lynch, Wachovia, Morgan Stanley, and Pioneer Investments. He is a leading authority and much sought-after speaker on how to attract, service, and retain affluent clients and customers.

Bibliographic information
for The Art of Selling to the Affluent
Title The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life
Author Matt Oechsli
Publisher Wiley, 2005
ISBN 0471716324, 9780471716327
Length 256 pages



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Speak Like a CEO by Suzanne Bates (2005) Download PDF

Speak Like a CEO by Suzanne Bates (2005)

An award-winning news anchor presents methods for better communication in any business environment

During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:

Reveals the secrets for communicating in any situation
Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
Outlines self-improvement plans that can easily be customized to your needs
Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity

Contents
A Survival Guide for the Events Where You Must Speak and Be Great 89

Become a Great Speaker by Making a Plan and Working It 173

Checklists 191

Frequently Asked Questions 195

Resources and Recommended Reading 199

Communication and Leadership 203

The Gettysburg Address Abraham Lincoln 211

Index 213


Bibliographic information
for Speak Like a CEO: Secrets for Commanding Attention and Getting Results
Title Speak Like a CEO: Secrets for Commanding Attention and Getting Results: Secrets for Communicating Attention and Getting Results
Author Suzanne Bates
Publisher McGraw Hill Professional, 2005
ISBN 0071466177, 9780071466172
Length 240 pages

About the author (2005)

Suzanne Bates is a communication consultant to a host of prestigious clients, including Mellon Financial, State Street Bank, Ernst & Young, Sun Life, Dreyfus, Citistreet, Sepracor, and Cabot Corporation. For two decades she was a top-rated anchor with WBZ-TV, Boston; WCAU, Philadelphia; and WFLA-TV, Tampa-St. Petersburg. She is a member of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner.




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