Marketing Assignment

Q 1
Savvy Retailers use a variety of marketing techniques to capture shoppers' attention. How do retailers' appeal to each of the five senses to attract customer attentionds?

Ans hint BY   SAZZAD HOSSAIN

Five  senses:
1. Sight
2. Hearing
3. Smell
4. Taste
5. Touch


Q2
Which of the following products are susceptible to the most purchase dissonance by consumers'? Why? How might retailer reduce post purchase dissonance for these products;



            a) Surf Excel
            b) Sony CD Player
            c) Banglapedia


Have a nice EID!!!!!!!!!!!!!!!!!!!